whispers. Instead of the ethereal or odd-ball inclusions such as Go Big, Go Comfy, Go Savvy, or Go, Spirit replaced them with old-fashioned, fare-code-sounding categories such as Spirit First, Premium Economy, and Value to make things clearer. 

Under this new schema, the Spirit First package (formerly ‘Go Big’) consists of a premium seat (its longstanding ‘Big Front Seat’), a carry-on and first checked bag, priority check-in/boarding, complimentary snacks and drinks (including alcohol), and Wi-Fi access. 

Premium Economy (formerly ‘Go Comfy’) offers up to extra legroom or blocked middle seating, a carry-on bag, priority boarding and overhead bin space, but without some of the frills tied to First. 

Value (formerly ‘Go’) strips things down; you pay only for what you want with seat selection, baggage, and add-ons all optional. 

Meanwhile, the “Go Savvy” bundle, once a middle-road offering, is being discontinued (though existing bookings under that plan remain honored). 

According to Spirit, the reason is clarity. Their executives acknowledged that the older names didn’t mean much to a passenger. Under the new system, it’s easier for travelers to compare offerings and more importantly, the names are in line with what people expect: “First,” “Premium Economy,” “Value.” 

So Why Now? Context Behind the Rebranding

The timing of the rebrand is also quite deliberate; Spirit has undergone much turbulence during recent months: in November 2024, the airline filed for bankruptcy, and its Chapter 11 structuring ties took place in March 2025, when it disposed of about $795 million in debt and raised a fresh $350 million in equity funding. 

But being “up on its feet” didn’t mean that things were back to business as usual. The company has been entirely rethinking its identity. Spirit appears to be repositioning into a value-meets-affordable comfort carrier that would offer some add-ons of a traditional carrier but not leave the budget segment entirely. 

This repositioning also comes with upgrades beyond the fare-bundle names: additional legroom seating, enhanced loyalty perks, and efforts to make the overall booking and flying experience more “mainstream.” 

Industry gossip captures that Spirit banks on this rebranding to be more enticing to a cross section of flyers, not solely bargain hunters, but some travelers who are willing to shell out a little extra for comfort and predictability. 

What It Will Mean For Travelers

With the rebranding, passengers get some immediate advantages: 

Clearer choices: The names ‘First/Premium Economy/Value’ are quite intuitive so comparing with the fare classes of legacy carriers becomes easier. No longer will you have to decipher what ‘Go Big’ or ‘Go Comfy’ is meant to refer to.

Flexible tiers: For those who just want a low-cost flight and don’t mind paying for extras a la carte, Value offers total flexibility; but for those desiring a bit more comfort, Premium Economy and First offer fairly decent value — edging Spirit a little closer to becoming a hybrid between low-cost and full-service carriers. 

Better perceived value: Now possibly will make the mid- and top-tiers subscribe to a better and more honest, transparent deal for the traveling public that wants to avoid sneaky fees, but wants some comfort (say, legroom, a carry-on bag, or Wi-Fi). 

But, this bears repeating, some critics warn that overpromising might happen with this rebrand. A “First Class” seat at Spirit is not the lie-flat, gold-chandelier cabin one might expect on higher-end carriers. One commentary put it this way: Spirit hasn’t melted down in the furnace; it has merely shined up its old bones and is still inherently an ultra-low-cost operator. 

Bigger Picture: Up-Big: Reinvent Spirit or Not?

Rebranding fare bundles is a pretty small thing, after all. In the overall picture of Spirit’s financial woes, default status, and now trying to emerge stronger — such a small detail might well be part of a more comprehensive change strategy. Spirit is betting on perception: low cost doesn’t necessarily mean inexpensive and uncomfortable, and budget travelers will buy into paying extra for reliability and comfort. 

This rebranding, according to experts, is also expected to give Spirit a better standing in the very competitive airline market in the U.S. At the moment, legacy carriers have very spectacular rock-bottom fares (obviously without unbundled extras), and low-cost airlines have trimmed down. Hence, creating differentiation becomes difficult. By providing such a spectrum – from without much to nearly premium – Spirit would possibly be able to attract a wider customer base.

Whether it succeeds will depend on execution, though: extra-legroom seats have to deliver on comfort, services such as Wi-Fi and snacks must be reliable, and tickets have to remain competitive on price. If done right, the change will help Spirit shed the “ultra-cheap no-frills” stigma and reposition as a “budget-friendly but decent” option. If not, travelers just might feel the rebrand is a marketing veneer. 

Final Thoughts 

A worthy alteration, then, is that Spirit Airlines name Change +1 855-510-4054 . After bankruptcy and restructuring, the airline probably wants to tread a middle path between affordability and comfort, broadening its strategic recalibration: for travelers, this could mean perhaps more clarity, more options, or even the refinements involved that allow experience customization all the way from skinflint budget to value-packed comfort. 

Only the future will tell if this transformation will lead Spirit to long-term viability. It, however, communicates that Spirit did not want to remain the “cheapest airline” in the end. Now, it wants to be “cheap but not shoddy.”