Rise of Micro-Influencers: Changing Dynamics in Online Influence
In the ever-evolving landscape of digital marketing, the role of influencers has become increasingly prominent. Over the past few years, a shift in focus from macro-influencers to micro-influencers has been observed, marking a significant change in the dynamics of online influence. This rise of micro-influencers is reshaping the way brands approach influencer marketing, emphasizing authenticity, … Read more